Not just another technical guides for geeks. Real testable principles to learning, adapting, deploying that stands test of time.
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SEO & GEO success was never about hacks
Nothing is true until proven to still be true
Accept no truth or cure unless it can be proven to you to still be true.
Businesses don't live in theory. It lives in the real world, here and now!
Be beyond average. Be the best
Statistical data and averages are for learning not emulating.
Don't emulate our businesses to be the average. Grow it to be the best.
Make it ready. Make it real.
Wars are fought and won on logistics.
It doesn't matter what we know if we can't make it real.
About Me
I have delivered SEO and other digital organic growth services to many famous global brands for almost two decades with great success. I never thought myself as special or what I do was revolutionary but somehow, my track record defies belief!
I wrote this book as reflection of why track record was such as it was. I asked myself; how did I learn to do what I did and achieve what I did?
What I realized was that I gained my SEO and digital marketing skills the same way I gain every life skills I had! I learn the science behind everything not to understand the science of it, but so that I can turn it into well informed skills.
The turning knowledge into skill part is the key to success. The skill part is what I promise you in my book, not dry science or knowledge dump but to help you developed durable skill. One the evolve and stand the test of time.
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Experience
Is knowledge not skill?
Own the knowledge not borrowed it
Knowing that something is true is not the same as knowing why it is true. Much less demonstrate why it is true. Until then knowledge is borrowed and not owned.
Real world has real circumstances
Applying knowledge in real circumstances thoughtfully and accurately is a skill. Navigating why something is true is one circumstance and not in another is where knowledge succeed or fail.
Nothing is too sacred to question
When something is so self-evident that it’s true, there's probably no evidence to prove that it is. Being able to see such a scenario is an important part gaining true durable skill.
Develop your skill like a culinary academy where we learn the principle and the science to become the basis of your skill. The book doesn't assumed science = skills. You'll be expected to engage to developed those skills
Your book journey is structured from foundation thinking and questioning all the way to building your campaign logistics.
Your book journey will come with silly and hopefully funny moments. It won't be agonizing, I promise!
Throughout the book you'll be asked to engaged in active learning methodology. This includes; thought experiment, deep observations to projecting your observations to scenarios and real search experiments.
Why This Book?
No two organizations are exactly the same. As such no two organizations can have the exact same solution for their success. This book treat you like you need a cookie cutter solution. In this book you'll develop your own recipe. To do that, you'll find:
Is SEO still relevant?
There is no doubt AI is part of the digital marketing landscape now and will grow in the future.
Yet, the AI praise and doom of search 5 sentiment is overblown without supporting evidence. Search & Social Media will continue to exist with the raise of AI. Here is why;
Google estimated users base is 4.9 Billion vs 400 Million of ChatGPT
Google has still 14X traffic of ChatGPT the most popular LLM
The raise of AI has not decrease the userbase or usage of Google or Social Media platforms
AI despite being very powerful and useful still has too many flaws to be the dominate platform.
Complete SEO & GEO Marketing Cookbook
From startups, to big brand name marketers this book is design for your success. Your real struggle and pain are heard and your past efforts acknowledged.
Your SEO & GEO Book
